Commerical radio, in-store radio and Internet radio all have their own broadcasting styles which depends on your target audience and what type of atmosphere you wish to create.
Commerical radios such as Capital radio and the hits radio all have similar styles of broadcasting. Their target audience tend to been 15-25 who tend to listen to alot of music and use alot of slang. The presenter who host the show tends to have a very chatty style about him interacting with the audience. The presenter mainly tends to use slang words such as 'lovin and like' which are their target audience tend to use. This tends to make the audience feel like they can relate to the presenter more and therefore enjoy the radio station more. After every three songs the radio presenter tends to talk about competitions or news about up and coming songs informing the audience about new music. They also use alot of adverts which is how they make their money and tend to tell their audience the news every 6 minutes.
When listening to these commercial radio stations we can hear that after every three songs the radio brands its self by playing a clip which says 'you are listening to capital'. They also use their station branding about every 5 minutes which constantly reminds the audience what station their listening to not letting them forget.
Another commercial radio station is Smooth FM which is a very contrasting radio station compared to Capital. Smooth FM tends to play music such as Love song by the overtones which is vocal harmony group which are more suitable towards an older audience such as 25-35. Smooth radios target audience is 25-45 which is why they play more of a certain demographic group. If we listen to when the presenter talks on smooth FM we can here his accent is upper class and speaks in full sentences which is in complete contrast to Capital where the presenter speaks in slag die to the fact that appeals more to their target audience. After every three to four songs the radio stations tends to broadcast documentaries about music and historic events. This is very different to capital due to the fact capital only tend to broadcast information about up and coming events and gigs which that type of target audience will be interested in.
In-store radio broadcasting purpose is to set a calm atmosphere inside the store while customers shop. Its also used to play with peoples emotions, making them feel happy and welcome as they shop inside. Examples of in-store radio are co-op and Dorothy Perkins however both shop in-store radios are very different due to the fact Dorothy Perkins plays chart music such as domino by Jesse J while co-op tend to play smooth music such as Michael buble but also they play some chart music such as Taylor Swift.
However in Dorothy Perkins their target audience is more 18-25 year olds due to the fact the clothing they sell are mainly suits or office wear. They do sell the occasion everyday clothing but the clothing still appeals to an older audience. Dorothy Perkins don't tend to do alot of radio branding but instead just play songs all day long. This could be due to the fact that they don't need to radio brand because their already to well know in the fashion industry which could be due to them selling their own Kardashian Collection which is is very popular due to the ac it belongs to the Kardashians.
The reason co-op plays smooth and chart music is because they want you to feel relaxed while shopping for food which is what the co-op specialises in. By playing all sorts of genres it attracts a bigger audience due to the fact you get many age ranges shopping in the co-op. Also by playing chart songs which are mainly aimed at 15-25 year olds means they can enjoy themselves while shopping. By playing smooth music which is mainly aimed at 25-35 year olds means they can feel relaxed while shopping.
The co-op tend to do alot of radio branding after about 2-3 songs which allows the audience to remember what shop their shopping in. Due to the co-op owning their own radio station means they can brand their name as many times as they want, which in the long run can make their name more well known.
Dorothy Perkins don't have a radio presenter due to the fact they just want their shoppers to shop and buy their clothes which can be inspired by the music that's playing. However the Co-op do have their own Dj's who tend to make a broadcast or an announcement ever 3-4 songs. Alot of their broadcasts end to be about weather or about items they have on offer which is another way how they promote themselves.
Unlike commercial radio in store radio tend to only broadcast about themselves which is how they promote themselves. Commerical radio's tend to broadcast about many different subjects from up and coming gigs, celebrity news and just general news such as the traffic and the weather.
Another type of radio is Internet radio which is a growing way of listening to radio, however it mainly attracts a smaller audience. An example of Internet radio is Funk soul power radio which is small Internet radio station which targets a certain demographic which is one that listens to jazz and soul music. When listening to the radio station unlike commercial radio we never hear the DJ who's hosting the show unless hes coming to the end of his shift and saying goodbye. Internet radio is similar to in store radio and commercial radio due to the fact after every 5-6 songs the radio brands itself however unlike commercial and in store radio the DJ who's hosting the Internet radio station does the radio branding while commercial and in-store have a pre-recorded radio branding.
On Thursday 14th of March 2013 we visited the BBC radio studios in Media City which is located in Salford Quays. We found out about BBC radio Manchester and that their target audience was over 55. They told us that their target audience prefer more talking then music and their ratio of speech to music is 60/40. The older the target audience prefer more which is because alot of them spend alot of time by themselves so by more talking they will feel like they have more company. They choose their play list based on songs that their market research tells them. The choose songs they know people wont change the channel for. Easy listening is the type of music they mainly play but they also play some chart music due to the fact some older people are still into chart music. After every song and every bit of speech the BBC play their station ID which is there to remind the listeners what channel their listening too. Another reason while they using station ID is to promote loyalties.
During my research I have found out that Commercial, in-store and Internet radio all have major differences but also have similarities. The differences being that the djs who host commercial instore and Internet radio are all very different due to the fact commercial presenters can be very chatty or very blunt depending on their target audience, instore radios don't tend to have the DJ talking as much unless its to promote a certain product they're selling and Internet radio presenters don't talk at all unless its to clock off and say goodbye.
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